Case Study: Bike to Work Day Event

  • Oct 6, 2017

E Group’s team of promotional product experts created one-of-a-kind, custom branded merchandise for the 2017 Bike to Work Day event in Denver, Colorado.

Lorissa's Kitchen Colloage Image

Client: 
Lorissa's Kitchen, a subsidiary brand of Jack Link's.

Lorissa's Kitchen was created for people seeking better tasting, responsibly raised protein snacks.

Project: 
Lorissa's Kitchen was the presenting partner of the 2017 Bike to Work Day event in Denver, Colorado.

They hosted several exciting activities throughout the day, including a morning rally, community bike ride, and "Celebrate Bike to Work Day" happy hour. Lorissa's Kitchen aspired to raise brand awareness and engagement by fostering an event environment where attendees could interact directly with the brand in unique ways.

Solution: 
E Group's team of promotional product experts created one-of-a-kind, custom branded merchandise for the 2017 Bike to Work Day event in Denver, Colorado.

The carefully curated selection of apparel, accessories, and giveaways infused the essence of the Lorissa's Kitchen brand while fitting with the Bike to Work Day event theme. E Group drove end to end project management from concept creation to product sourcing and delivery.

Lorissa’s Kitchen | 2017 Bike to Work Day Event Merchandise Collection:

  • Lorissa's Kitchen Bicycles
  • Lorissa's Kitchen Bicycle Bells
  • Lorissa's Kitchen Portable Bluetooth Bike Speakers
  • Lorissa's Kitchen Messenger Bags
  • Lorissa's Kitchen Water Bottles
  • Lorissa's Kitchen Reflective Safety Snap Bracelets

 

See the merchandise in action! Check out this video of the event, uploaded by Chad Vaughan:

Results: 
E Group drove brand awareness, engagement, buzz, and love for Lorrisa's Kitchen.

  • 5,000+ impressions of Lorissa's Ktchen brand
  • 400+ giveaways of custom branded Lorissa's Kitchen merchandise
  • 50+ social interactions spotted using the event hashtag #BikewithLK

 

Testimonial:
"E Group stepped up to the plate to provide us with creative and topical giveaways to take our brand awareness to the next level. We had the coolest apparel in town. We couldn't have done it without them and the crowds were very excited about all of the giveaways." - Sarah Sanders, Event Marketing Specialist for Lorissa's Kitchen

E Group is an incentive, loyalty, and promotional marketing agency in downtown Minneapolis, MN. Our employees all work together to move people to action! Contact us and our sourcing specialists will curate the perfect collection of custom branded merchandise for your next event!

 


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