Reshaping a Classic: The Gist, v2

  • Nov 1, 2014

The revamped Gist: moving readers to action.

Recently, our E Group website had a bit of a digital sabbatical as we revised and refreshed it to reflect our approach to marketing. As you’ve seen on the site, we’ve boiled down our services and our approach into three key steps:

  1. Find the right people
  2. Show them the best
  3. Move to action 

As an agency whose tagline is “moving people to action,” we take the third and final step very seriously. Every day, we examine our marketing programs’ metrics, optimize and test some more. 

As we continue to optimize, we knew we had to refresh our communication vehicle, The Gist. Some of you expressed appreciation that we kept it in printable format, but the truth is that most of you didn’t have a chance to read it on your mobile devices. And, let’s be honest, you’re on that tablet and smart phone quite a bit (or so our site metrics tell us). 

We’ve revised The Gist into a responsive email and we hope you browse the content along with the articles we’ll share in our news section. If you’re not receiving The Gist, send an email request to We’ll make sure you receive the next copy.

Author: Amanda Mark

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