Your promotional products color palette plays a significant role in the decision-making process.
One of the biggest reasons colors influence consumer behavior is that individuals want to stay on-trend. Colors have “seasons,” and shades of colors can trend at different times during the year.
You can often forecast what colors will be trending for the following year.
Color trends often come from one source—Pantone colors. If you want an inside look at the new color trends for 2022, it may be just as easy as looking into a digital catalog or swatches, or you could just read below!
And with that being said, here are the top three color trends for 2022.
Very Peri
Image source: Pantone
SAGE #66648
Up first, we have Very Peri.
Very Peri is the Pantone Color of the Year. This light lavender is the perfect calming color. We see a trend in fashion for button-ups, skirts, and monochrome styles using this fun, light lilac purple. Use this color in your promotional products by adding in tumblers, sharpies, and more!
Daffodil
Image source: Pantone
SAGE #55850
Next, we have Daffodil, another Pantone trending color. Yellow is the perfect way to brighten up anyone's day. You can even offset this color and use a canary color for a lighter version of Daffodil. Both yellows work perfectly for any product. This color is ideal for sticky notes, planners, and shirts!
Glacier Lake
Image source: Pantone
SAGE #67540
And lastly, we have Glacier Lake from Pantone. Glacier Lake is a soft, light blue, similar to sky blue. This color is a versatile option for any promo product and would be an excellent choice for polos, fitness equipment, or drinkware!
What are your favorite trending colors for 2022? Add a few to your color palette and expand your color knowledge power!
Source: Pantone The Spring/Summer 2022 NYFW Color Palette